How I Use Social Media

I use social media like a trap door.

Not for myself—but for the algorithm. My goal is to bait it, beat it, and build something real from it.

These days, I’m active on a ton of platforms—Twitter, Threads, Bluesky, LinkedIn, and whatever else lets me post without a filter. But I don’t live on those platforms. I write in one place: my own website. Everything else is just a trail of breadcrumbs. The goal? Bring people back to where I actually own the story.

That’s the point of my guide on making your own website too. If you’re creating content and not collecting the value—someone else is. Social media was designed to monetize you. Unless you flip the script.

Create > Consume

I try to produce more than I consume. Same rule I use for food, energy, and effort. If you’re just scrolling, you’re not in control. You’re not you. You’re a data point.

Algorithms Feed on You

The more I’ve seen how broken and manipulative these platforms are, the more surgical I’ve become. I unfollow aggressively. I block anything fake. I don’t engage with content I hate—because I’ve learned the hard way: if you react to it, even negatively, the algorithm takes that as approval.

They want you angry. They want you addicted. And they’ll sell your attention to whoever pays.

But Me? I Build Funnels.

I don’t want social media to own me. I use it to redirect traffic to my site, where I control the data, the experience, and the story. From there I can present anything—products, thoughts, videos, affiliate links, my actual life. I can be funny, serious, weird, ripped, or writing. Infinite creative freedom. No censorship. No shadowbans. No begging for reach.

So how do I use social media?

Like a crowbar. I pry open doors. And I take back control.